Digital marketing is specified by the practise of many digital tactics and channels to join with customers where they serve much of their time: online. From the website itself to a business’s online branding part– digital promotion,email marketing, online brochures, and beyond — there’s a array of tactics that go under the panel of “digital marketing.”
Search Engine Optimization (SEO)
The process of optimizing your website to rank higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website acquires. The channels that benefit from SEO include websites, blogs, infographics etc.
The production and publicity of content assets for the sake of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:Blog posts,Infographics,Ebooks, whitepapers
Social Media Marketing
Encourage your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include: Facebook, Twitter, LinkedIn, Instagram, Pinterest
Pay Per Click (PPC)
PPC is a method of directing traffic to your website by presenting a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top position on Google’s search engine results pages at a price “per click” of the links you place.
It is the process of gaining a commission by boosting other people’s or company’s products. You find a product you like, promote it to others and acquire a piece of the profit for each sale that you make.
Companies use email marketing as a way of connecting with their listeners.Email is often used to advertise content, discounts and events, etc to influence people toward their business’s website.
The categories of emails you might deliver in an email marketing campaign consists of:
-Blog support newsletters.